How to Choose and Buy a Diamond

Point Jewels is a specialist in fine diamonds and diamond jewellery based in Sea Point, Cape Town.  Use this guide to help you understand the basics in buying and choosing a diamond.  Then browse our Diamonds for sale section.  This will give you  an excellent start in choosing the best combination of size and quality to fit your budget.

We guarantee the best quality diamond at the best price to suit your budget.

The absolute best way to choose a diamond is to do it in person.  If you are in the Sea Point area you can make an appointment to come in and see several diamonds in your particular range.  When you call to set up your appointment our diamond experts will ask you questions to get a feel for what you may be happy with. Then, when you come in, we will have prepared several diamonds for you to see. Then, with the diamonds side by side, you can best decide which is best for you.

If you are not in the Sea Point area, our diamond experts will do the same over the phone. Depending on your response, we can help you choose the diamond that best fits your needs. Keep in mind, we have the diamonds we discuss with you, so we can accurately describe them to you. Most online retailers never see the diamond before it is shipped to their customers.

Once you’ve gotten this far you have already probably heard about the “4 C’s” of diamonds.  Carat, Color, Clarity, and Cut. The sum of the 4 C’s will ultimately determine the “5th C” …Cost or Cash.  We will give you a brief overview to help you better choose a diamond that is right for you.  But keep in mind, we highly recommend you speak with one of our diamond experts to help you pick the diamond that is best for you and in your price range.

Don’t let someone convince you that you need a particular quality.  Everybody has different needs and it is our commitment to find you the diamond that fits you best.

It is best to speak with an expert that is holding the diamond, can see it and describe it while speaking with you.  You are not buying a certificate, you are buying a diamond!